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DOVE FOR BEAUTY

Dove’s Campaign for Real Beauty was initially designed to celebrate the natural beauty of everyday women. Through a combination of adverts, billboards and other cleverly marketing revenues, Dove shows the stark contrast of how women really look and how they think they...

BEAUTIFULLY CONFIDENT

Pantene’s latest #shinestrong campaign is brilliant. The ad is geared towards helping women increase their confidence in everyday life. Through a series of everyday activities, the advert showcases a variety of women apologising, then takes us through the same...

INSTAGRAM: WHAT ARE YOU WAITING FOR?

A simple social media photo-sharing tool, or an addictive self-indulgent platform? Whatever your thoughts are about this social media platform, one thing is clear: its popularity is only increasing – growing in size last year by 23%. The four-year-old app was bought...

EDITORS PICKS

Russell Fox – Cape Towns amazing Magician

Africa’s most insane magician Russell Fox – Magician Insane MASTER MAGICIAN • ILLUSIONIST• MENTALIST •MC •FACILITATOR Magic Consultant, Designer and manufacturer For more information or bookings contact: Carol Binedell (Manager) Mobile: 061 451 0928 I 021 825 5885 I...

DRESS TO IMPRESS: POWER DRESSING

So, you are wanting to make a good impression in the professional world… your choice of clothing goes a long way in making a lasting impression. Don’t rock up to an important event (business or social) in your gym gear – make an effort now and the impression you leave...

The Porsche Macan Event

Last week Porsche SA launched its brand new Macan into the SA market. An event that was sure to be spectacular given Porsche’s reputation.   With a beautifully set-up, generously-sized venue, the launch was well hosted with good co-ordination and preparation –...

HOW TO BECOME A MODEL

So, you’ve spent as long as you can remember dreaming of walking down the catwalk, wearing the latest trends from the hottest fashion designers, being inundated with invites to events and parties, and becoming the face of a particular cosmetic brand. What you want is...

RECENT NEWS

Russell Fox – Cape Towns amazing Magician

Russell Fox – Cape Towns amazing Magician

Africa’s most insane magician Russell Fox – Magician Insane MASTER MAGICIAN • ILLUSIONIST• MENTALIST •MC •FACILITATOR Magic Consultant, Designer and manufacturer For more information or bookings contact: Carol Binedell (Manager) Mobile: 061 451 0928 I 021 825 5885 I...
Artist’s Statement – Vladinsky

Artist’s Statement – Vladinsky

My work as an artist is all about creating energy, movement and using color to evoke a particular mood. When I create a new painting, I like to hear the voice of all the magnificent colors in the spectrum. Every lovely color speaks to me in a different way. The many...
WHAT’S NEXT?

WHAT’S NEXT?

The race is on. AUDI, BMW, Ford and even Google are on a race to see who will be the first to produce sustainable and reliable driverless cars. Although experts have commented that it’ll take at least 20 years before driverless cars catch on and the technology really...
DOVE FOR BEAUTY

DOVE FOR BEAUTY

Dove’s Campaign for Real Beauty was initially designed to celebrate the natural beauty of everyday women. Through a combination of adverts, billboards and other cleverly marketing revenues, Dove shows the stark contrast of how women really look and how they think they...
CROSSFIT GAMES

CROSSFIT GAMES

All across the globe people are becoming mindful of what they eat and how they train. This global phenomenon is evident in the increasing amount of diet- and health-related books, cuisine and fitness programmes available in the market today. Born out of boot camps,...
COKE: ONE STEP AHEAD

COKE: ONE STEP AHEAD

There’s no doubt that social media is increasing in popularity – so much so that you can’t even enjoy a simple meal without someone being on their phone. In response to the impact that social media has had worldwide, Coca-Cola decided to come up with a unique campaign...
REASONS TO BELIEVE

REASONS TO BELIEVE

As a global leader in the beverage industry, Coca-Cola has created a remarkable universal brand. It’s made a long-standing commitment to responsible advertising and marketing and, as such, the many commercial’s that Coke produces aims to touch the emotions of its...
A BEST FRIEND FOR LIFE’S JOURNEY

A BEST FRIEND FOR LIFE’S JOURNEY

The best ads evoke emotion with the viewer. Herd Films, one of 13 finalists in an Oscars Film competition produces this heart-warming ad for car manufacturer Chevrolet. In its ‘A best friend for life’s journey’ ad, Herd Films compares the loyalty and love of a woman...
BEAUTIFULLY CONFIDENT

BEAUTIFULLY CONFIDENT

Pantene’s latest #shinestrong campaign is brilliant. The ad is geared towards helping women increase their confidence in everyday life. Through a series of everyday activities, the advert showcases a variety of women apologising, then takes us through the same...
APPLE: FILLED WITH PASSION

APPLE: FILLED WITH PASSION

Apple reminds us once again what is important in the human life through its Apple iPad Air commercial. In comparing life to a wondrous poem, Apple says that each person contributes a verse to the never-ending poem. Drawing to a close the ad asks “what verse will you...
LESSONS FROM BRANSON

LESSONS FROM BRANSON

Renowned entrepreneur and billionaire, Sir Richard Branson believes in living life to the fullest. With his enormous wealth (net worth approximately $4.6bn) and his various ventures (consisting of about 400 operations), and still finding time to have adventure, he...
INSTAGRAM: WHAT ARE YOU WAITING FOR?

INSTAGRAM: WHAT ARE YOU WAITING FOR?

A simple social media photo-sharing tool, or an addictive self-indulgent platform? Whatever your thoughts are about this social media platform, one thing is clear: its popularity is only increasing – growing in size last year by 23%. The four-year-old app was bought...
IT’S ALL IN THE BAG 

IT’S ALL IN THE BAG 

A staple on almost every women’s accessory list is the humble handbag. Starting out as a way for the softer gender to store their necessary items, the handbag has undergone a radical transformation over the last decade or two. Whether your handbag matches your...
DRESS TO IMPRESS: POWER DRESSING

DRESS TO IMPRESS: POWER DRESSING

So, you are wanting to make a good impression in the professional world… your choice of clothing goes a long way in making a lasting impression. Don’t rock up to an important event (business or social) in your gym gear – make an effort now and the impression you leave...
IT’S ALL ABOUT COLOUR

IT’S ALL ABOUT COLOUR

Whether you plan your outfit the night before, or simply wake up and grab the first thing your hand touches in your wardrobe, the colour you choose to wear says a lot about your personality and style. Perhaps it’s time to pay more attention to the colour that you’re...
BEST COLOGNES FOR MEN 2014

BEST COLOGNES FOR MEN 2014

Let’s be honest, no one likes the smell of sweat. If we did there wouldn’t be an array of deodorants, sprays and colognes readily available. Lucky for us, there are so many varieties available today that you’ll find one that you absolutely love – and one that will...
HOW TO TRANSFORM YOU WINTER OUTFIT

HOW TO TRANSFORM YOU WINTER OUTFIT

Already tired of the jackets and scarfs, layers upon layers of clothing? Wish winter was a long-forgotten memory? Unfortunately, winter is with us for a few more months, and just because it’s the cooler season, doesn’t mean that you need to be bogged down by...
TIMELESS APPEAL

TIMELESS APPEAL

Afraid that your animal print style of clothing has disappeared as quickly as last season has? Fear not. Animal print has not only increased in popularity, it seems that it’ll be staying in stores for a long time to come. The reason is simple: Animal print is...
AGE-PROOF WARDROBE BASICS

AGE-PROOF WARDROBE BASICS

So you’re experiencing one of those days where you don’t know what to wear and you’ve tried on almost every outfit in your cupboard and still haven’t decided on what you want to wear that day. What to do now? Crawling back into bed or making a wish to your magical...
WHAT’S HOT: Military

WHAT’S HOT: Military

There’s a massive misconception that military clothing is simply for those in the army. Not anymore. This look has a tough, androgynous appeal – perfect for those who want an edge in their personal style. If you are afraid to go full combat mode (remember you’re not...
IT’S ALL ABOUT THE SUIT: 2014

IT’S ALL ABOUT THE SUIT: 2014

Don’t fool yourself – summer is just around the corner. There’s no better time to get that beach body than during the winter months when your body is buried beneath layers upon layers of clothing. The endorphins will not only make you feel good (and warm you up) but...
HOW TO BECOME A MODEL

HOW TO BECOME A MODEL

So, you’ve spent as long as you can remember dreaming of walking down the catwalk, wearing the latest trends from the hottest fashion designers, being inundated with invites to events and parties, and becoming the face of a particular cosmetic brand. What you want is...
THE LOW-DOWN ON BOYFRIEND JEANS

THE LOW-DOWN ON BOYFRIEND JEANS

Don’t be fooled, boyfriend jeans are not your boyfriend’s jeans – they are jeans designed for women but are more relaxing and comfortable than the skinny and bootleg versions. These jeans are meant to look like something your man might wear, but you have chosen...
THE OVERLOOKED ACCESSORY

THE OVERLOOKED ACCESSORY

Don’t underestimate the importance of how certain accessories can wrap up an already spectacular outfit. One of the most overlooked, and underutilised, accessory is the earring. While many grace the market today, the latest craze is to pair a mixed set of earrings...
IT GIVES YOU WINGS… OR DOES IT?

IT GIVES YOU WINGS… OR DOES IT?

Most people, unfortunately, don’t get enough sleep. There is always too many things to do, places to go and people to see. Don’t forget after work to get a gym session in before heading out for a night on the town, and back in the office fresh for another day’s work....
PARROT INTRODUCES THE BEBOP DRONE

PARROT INTRODUCES THE BEBOP DRONE

Upon hearing the word ‘drone’ you wouldn’t be wrong in pairing it with the US military. Today, however, commercial drones have begun to filter through our marketplaces – not as deadly as the military versions, but just as tech-advance. Parrot has in its pipeline the...
The ultimate onesie

The ultimate onesie

Thought Onesies were specifically for children, think again.   A Dutch fashion designer has developed a Onesie that will enable you to be a walking WiFi hotspot. We kid you not. Borre Akkersdijk has ingeniously developed a system whereby he runs copper wire...
UNVEILING THE HTC ONE MINI 2

UNVEILING THE HTC ONE MINI 2

HTC has done it once again. Renowned for its innovative smartphones and tech innovations, HTC has brought out the beautifully compact HTC One Mini 2. With its sleek metal body, the One Mini 2 is similar to the HTC One M8 – although the curved back ensures that the...

HOW TO START YOUR OWN BUSINESS

So you’ve had a burning desire for as long as you can remember to start your very own business and become your own boss. So, what’s been stopping you? As most investors will tell you, great risk could have the potential to offer great rewards. Unfortunately, the...
HOW-TO GUIDE: PURCHASING AN ENGAGEMENT RING

HOW-TO GUIDE: PURCHASING AN ENGAGEMENT RING

While men are still buying engagement rings for their beloved (although, they are not spending as much on these rings as recent stats have found than 20 years ago), the thought of proposing is still a nerve-wracking thing.  Fear not men!  We’ve come up with some...
GARMIN RELEASES ITS LATEST INNOVATION: THE HEADS-UP DISPLAY

GARMIN RELEASES ITS LATEST INNOVATION: THE HEADS-UP DISPLAY

Garmin has released its newest navigation system – the Heads-Up Display (HUD). This easy-to-use system makes navigation that much easier, and with traffic being what it is today, keeping your eyes on the road – without being distracted by some map app, will make your...
FENG SHUI: TRANSFORMING YOUR BEDROOM

FENG SHUI: TRANSFORMING YOUR BEDROOM

The art of feng shui dates back to over 3 000 years ago. Known as an ancient art form, feng shui balances the energies of any space within your home in order to ensure that health, good fortune and success flow your way. While many may laugh at the reasoning behind...

GOOGLE INTRODUCES SMART TECHNOLOGY

Google has done it once again. After the unveiling of its Google Glasses, most thought the company couldn’t trump that achievement – they were wrong. The search-engine giant has just released its latest innovation: Google smart contact lenses. What makes these lenses...
FIRST LOOK: The New McLaren 650 S

FIRST LOOK: The New McLaren 650 S

In keeping with its impeccable performance and quality, McLaren launched its newest edition at the New York Auto Show. Available to the US and Canadian markets, the McLaren 650S come equipped with the highest level of luxury specification, optimised aerodynamics,...

WHEN HUNGER LEADS TO ANGER: HANGERY

The majority of people don’t understand the affect that hunger can have on your mood. Most joke about it as though it were some excuse to use for crabby or irritable behaviour. But nutritionists, and scientists, have now begun to realise the role that hungry can have...
TIPS FOR BUY THE RIGHT RUNNING SHOE FOR YOU

TIPS FOR BUY THE RIGHT RUNNING SHOE FOR YOU

If you think purchasing a running shoe from a massive retail outlet – one that sells clothing, makeup and a host of other accessories – is the right thing to do, think again. One of the worst things that you can do is go into one of these stores, pick a shoe off the...
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